Translating deep user insights into action through proven research methods and strategic skills.

UX Strategy & Research Integration: Defining and embedding research insights into overall product and user experience strategy.
Cross-Disciplinary Innovation: Facilitating collaboration across teams to generate novel solutions grounded in user needs.
Human-Centered Design & Design Thinking: Championing and implementing user-centered principles throughout the product lifecycle.
New Product Strategy: Utilizing research to identify opportunities and inform the strategy for new market entries.
Understanding Users Deeply: Expertise in uncovering core user motivations, wants, needs, and digital behaviors to inform design.
Consumer Experience Vision: Shaping compelling end-to-end consumer journeys based on research.
Mentorship & Education: Guiding teams and stakeholders in research methodologies and best practices.
User Advocacy: Ensuring the user's voice is represented and prioritized in decision-making.
Customer Insights Ownership and Advocate: Ensuring relevant customer understanding informs product and design decisions in fast-paced environments.

RESEARCH PLANNING AND DESIGN

ANALYSIS, SYNTHESIS AND COMMUNICATIONS

RESEARCH EXECUTION AND FACILITATION

Interview Facilitation (Individual interviews, Focus groups)
Field Studies (IHUTs, customer visits, direct observation, ethnography, contextual inquiry)
Diary Studies
Usability Studies (testing, baseline & benchmark)
Concept Testing
Surveys (mixed method integration and large quant)
Card Sorting
Participatory Design Workshops
Hardware Testing

OPERATIONS AND MANAGEMENT

TECHNOLOGIES

INDUSTRIES

Methods & Experience